Gabbar Singh asks, Nilesh Shah notices: Sholay-fication of Sebi tools takes centrestage in campaign

An AI-generated Sholay-themed video on Sebis investor toolsSCORES, MITRA, and ODRhas gone viral after Kotak AMCs Nilesh Shah shared it. The creative entry from Sebis Arth Yatra Contest 2025 uses Bollywood humour to promote financial literacy.