Mother's Day is universally celebrated on the second Sunday of May. However, when someone showers us with unconditional love and makes our lives easier every single day, shouldn't they be celebrated every day? Amidst the never ending chores, work obligations, raising children, and supporting the family, mothers often carry out their responsibilities without a single complaint, never seeking anything in return. Unfortunately, sometimes we might just forget how much they do for us. This Mother's D

WhatsApp has unveiled a significant overhaul to its mobile app design, featuring enhancements like an even darker mode, a sleeker appearance, and platform-specific optimizations for both Android and Apple iPhone users. The update reflects a balanced approach, aiming to maintain functionality while prioritizing a modern and user-friendly design. After experimenting with 35 different color options, WhatsApp settled on a brighter version of its iconic green app icon, paired with a neutral cream sha

Apple's latest iPad Pro ad has sparked controversy due to its depiction of various items being crushed in a hydraulic press to reveal the sleek tablet underneath. Critics argue that the underlying messagethat the iPad can replace traditional creative toolsis tone-deaf to the challenges faced by artists and creators. Filmmaker Asif Kapadia succinctly captured this sentiment, highlighting the exploitation of creative professionals by tech companies. The ad's portrayal of the iPad as a one-size-fit

Ahead of Amazons debut upfront presentation on May 14 at Pier 36 in New York City, Amazon Ads has unveiled new interactive and shoppable ad formats for Prime Video with remote-enabled capabilities for living-room devices. The introduction of these living-room remote capabilities significantly expands the opportunity for advertisers to use interactive formats across the vast majority of content on Prime Video. According to research conducted by Amazon, advertisers running both interactive and non

Mothers are individuals. Regardless of whether you have or have not heard this or if it sounds pass, it is often the subject of glaring ignorance. Everything about motherhood is often a much-talked-about subject except their individuality. To what extent should mothers prioritise their childrens needs over their own? Does motherhood define a woman's entire identity or is there room for individual aspirations and desires beyond the role of a caregiver? What about a single mother? Is a mother allo

Madan Bahal , Co-Founder and Managing Director of Adfactors PR , Prateek Bhardwaj , Chief Creative Officer and Head of Creative (India) at Lowe Lintas and Amit Sharma , Founder Director of Chrome Pictures have joined as jury chairs for Public Relations category, Direct category and Video Craft category respectively, at The Abby Awards 2024 powered by One Show. Madan Bahal, Co-Founder and Managing Director of Adfactors PR, has been appointed Jury Chair in Abby Awards 2024 in the Public Relations

inDrive has announced the onboarding of Vikrant Massey as its first-ever brand ambassador for its ride-hailing business in India. As the new brand ambassador, Vikrant Massey will actively be involved in a series of marketing campaigns & CSR initiatives by inDrive with a mission to challenge social injustice and make the world a fairer place for one billion people. Massey also unveiled the brands new marketing 360 campaign - 'Ab app ki nahi, aap ki chalegi!' The campaign which was built around th

TAM India's 2023 cross-media advertising report for the BFSI (Banking, Financial Services, and Insurance) sector compares advertising trends across television, print, radio, and digital platforms. In television and print media, the report indicates that advertising volumes in the BFSI sector increased by 13% and 15% in 2023 compared to 2022 respectively. The report also notes five new advertisers entered the top ranks in 2023 in the print sector, while Life Insurance and LIC of India retained th

Apple, known for its innovative marketing, made a literal impact with its latest ad. To promote its new ultra-thin iPads, the tech giant released an advertisement that features an industrial press crushing a variety of creative objects, leading to the reveal of a new iPad. The latest iPad Pro ad shows a series of artistic items, including books, paint cans, statues, musical instruments, a piano, an old TV, and an arcade game machine, being smashed to pieces to the cheerful tune of Sonny & Cher

Adobe has unveiled Acrobat AI Assistant catering to enterprise clientele. This feature, accessible via add-on subscription, is now integrated across desktop, web, and mobile platforms, offering a generative AI-powered conversational engine deeply embedded within Acrobat workflows. Designed to enhance document productivity, the AI Assistant empowers users to swiftly generate insights, validate them through intelligent citations, and efficiently craft emails, reports, and presentations. Notably, s

Shreyansh Baid , Founder & CEO, of Shreyansh Innovations, Fanindra Jain , Creative Lead of Shreyansh Innovations Digital and Rishi Sen, previously SVP & Business Head, of Digitas & Managing Partner, of Jack in the Box Worldwide, have ventured into the creative technology business with their new initiative, DO . DO is a creative - tech solutions company that bridges the art of storytelling with modern-day interaction design and technology to deliver unique, lasting solutions . This approach focu

Leo Burnett India has announced changes to its senior creative leadership with the elevation of Vikram Pandey and Sachin Kamble from National Creative Directors to Chief Creative Officers for Leo Burnett, South Asia. They will continue to report into Rajdeepak Das Chief Creative Officer (CCO), Publics Groupe - South Asia and Chairman, Leo Burnett South Asia. As Chief Creative Officers, Pandey and Kamble will lead the creative growth for the agency across its offices in Mumbai, Delhi and Bengal

Kalamandir Jewellers, an Indian jewellery chain, has onboarded actress Shruti Haasan as its brand ambassador. Speaking about the collaboration, Milan Shah , Director of Kalamandir Jewellers , said, We are thrilled to welcome Shruti Haasan, a popular actor and a style icon with fans across India and globally, to the Kalamandir family. Her unique blend of talent, style and grace embodies the essence of our brand and reflects our commitment to sophistication and tradition. I am confident that the a

Adults these days lead extremely stressful and busy lives. Amidst the chaos and hustle of daily lives, we often forget to find moments of relaxation and joy; especially to pursue ones hobbies and passions. This relentless pursuit of professional goals without enough me-time can often lead to exhaustion and burnout. The solution is something extremely familiar. Something weve all been doing ever since we were kids but at some point in our lives decide to give up on play! More and more studies h

You know what's fascinating in the whirlwind world of influencer marketing? Moms. Yes, the most incredible, often underestimated superheroes of influence. They're the ones quietly shaping their kids' worlds and preferences. So, let's talk about how moms are the real MVPs of influence and how brands can tap into this amazing momfluence. Picture this: a typical day in the life of a modern family. The morning rush, school drop-offs, work deadlines, and amidst it all, decision-making galore. From wh

Crisp, a marketing analytics firm, in collaboration with Kadence, a global market research agency, has conducted a comprehensive study focusing on brand recognition during the Indian Premier League ( IPL ). The study, aimed at understanding the dynamics of fan followings and brand perceptions across IPL teams, has unveiled intriguing insights into the preferences and behaviours of cricket enthusiasts. While fan loyalty transcends mere performance, fans are not immune to team performance fluctuat

Meta is encouraging increased user engagement on Threads by introducing a new feature that allows for easy cross-posting from Instagram. This experiment includes a simple toggle option for users to share their Instagram content directly to Threads, as confirmed by Meta to TechCrunch. Users have reported seeing controls for cross-posting within their Instagram accounts, enabling them to share individual posts or activate the feature for all posts. Meta clarified that this is a global trial allowi

VDO.AI recently conducted a comprehensive study to assess the impact of interactive OLV ads. In comparison to traditional OLV formats, the study unveiled a 377% surge in click-through rates (CTR) for interactive OLV ads. With a focus on key demographics and premium website publishers, the campaign garnered an average of 1,000,000 impressions. The study was launched across five major metropolitan areas, including Delhi, Mumbai, Chennai, Kolkata, and Bengaluru. While conventional OLV ads offer bas

Meta has unveiled an upgraded suite of generative AI tools aimed at bolstering advertising capabilities for businesses. These enhancements, including full image and text generation features, are designed to empower advertisers by offering a range of creative variations and streamlining the ad creation process. Businesses can leverage Meta's advanced AI to generate diverse image variations with text overlays, allowing for greater customization and creativity in ad content. This functionality exte

This is a tricky one. Not just because I belong to a marketing community that has created the need for topical opportunities to fan talk-worthiness for our brands, but more importantly because my mother was my absolute favourite person in the world. And at a personal level, I recognize how little her life and her incredible qualities and sacrifices have been recognised. So are there stories, legacies and contributions that need to be recognized and celebrated? Absolutely. Is there a need to chal

Rahul Mathew , Chief Creative Officer of DDB Mudra Group, Avinash Pandey , CEO, ABP Network, Malvika Mehra , Sudha Natarajan , Director - Response in Times of India Group and Tista Sen have joined as jury chairs for Brand Activation and Promotion category, Broadcaster category, Young Maverick Abby category, Publisher category and Green Abby category respectively, at The Abby Awards 2024 powered by One Show. Rahul Mathew, Chief Creative Officer of DDB Mudra Group has been appointed Jury Chair in

DViO, an independent full-stack growth marketing company has today announced the launch of its Bengaluru operations. This office marks DViOs third office in India and sixth globally which includes Doha, UAE and Saudi Arabia. Situated in the heart of Bangalore's tech hub, the new office is located in the world-class tech park Qube by SSG in Bellandur Ring Road. This prime location places DViO in close proximity to some of the largest consulting, entertainment and eCommerce companies providing an

In the past few years, the online fantasy sports industry in India has experienced massive growth , reflecting the increasing popularity and engagement of users. The number of fantasy sports operators has increased by seven times over 2016-2018, whereas the number of users has grown by over ~25x from June 2016 to Feb 2019. Out of the total revenue of this sector, Dream11 dominates the fantasy sports landscape with a 42.2% share , establishing itself as one of the dominant players in this space,

BBH India, part of Publicis Groupe India , has announced two senior-level appointments in the Planning function with Ankit Sharma and Layla Khan joining the agency as Senior Vice-President Strategy. Their mandate will be to lead and drive the planning and strategy function. Both leaders will spearhead the strategic direction on key client relationships and drive the Zag quotient in our strategic endeavours across our brands. Sharma and Khan will be based out of the agencys offices in Gurugram a

LS Digital has entered into collaboration with London & Partners, a business growth and destination agency in the UK, to amplify its foray in the region. This partnership will help LS Digital strengthen and consolidate its presence in the UK through events and promotions. Commenting on the partnership, Pawan Wankhede , Business Head (UK Operations), LS Digital said , This collaboration is a testament of our commitment in the UK market where we are certain that LS Digitals DMT solutions can provi

Wavemaker India, GroupMs agency, has retained the integrated mandate for Luminous Power Technologies. Wavemaker has been entrusted with the brands traditional and digital media responsibilities since 2021. These include media strategy and planning, media investment, media activation, and content creation. The agency retained the mandate after a competitive multi-agency pitch. Wavemakers Delhi office will continue to oversee the seamless execution of all services for Luminous Power Technologies.

With the arrival of the first Monday of May, also comes the arrival of the Met Gala; The world's most prestigious fashion event. This year's theme for the Met was the 'Garden of Time' , with t he exhibit showcasing about 250 rare pieces from the costume institute's permanent collection. While we were busy admiring attendees like Zendaya, Alia Bhatt, and Mona Patel, brands didn't miss the opportunity to cover the event in real-time on X (formerly known as Twitter). They used popular meme formats

A geas Federal Life has unveiled its new brand campaign film, 'Cradle to Crease', an initiative that drives home the message that while the future might be exciting, evolving and uncertain, by focusing on financial planning and investing in life insurance, one can face the future with optimism, hope and confidence. In today's rapidly evolving world, a child's future isn't as far off as it once seemed. Recognizing this, Ageas Federal Life's campaign highlights the importance of early financial pl

The Food Safety and Standards Authority of India (FSSAI) recently asked all e-commerce Food Business Operators (FBOs) to ensure appropriate categorisation of food products being sold on their websites. FSSAI has noted instances of food products licensed under 'Proprietary food' - dairy-based beverage mix, cereal-based beverage mix or malt-based beverage, being sold on e-commerce websites under the category health drink, energy drink, etc. In a press release , FSSAI clarified that the term Health

Godrej Consumer Products increased its advertising expenditure by 47.08% to INR 1,011 crore in the fiscal year 2024, compared to the INR 687.34 crore spent in the previous fiscal year. In the March quarter, the company raised its advertising spend by 32% year-over-year to INR 231.56 crore from Rs 175.31 crore in Q4 of FY23. However, there was an 8.6% quarter-over-quarter drop in advertising costs, with INR 253.35 crore spent in Q4 of FY24. The company faced a consolidated loss of INR 1,893.21 cr

Steve Priya, the ad agency launched recently by former Executive Creative Directors at Wunderman Thompson, has announced its first major new business win - The Sleep Company. This account was won following a multi-agency pitch. The account will be handled from the agencys Mumbai office. The Sleep Company is now entering a new phase of growth and diversification across Mattresses, Smart Recliner Beds, the newly launched ErgoSmart Chairs and Recliner Sofas. Steve Priya will be responsible for crea

OpenAI is reportedly working on its version of a Google-like search engine, named the ChatGPT search engine. This development could indicate that OpenAI is about to launch its first product similar to Google Search in the coming days. Pete Huang, an AI influencer on the social platform X, mentioned that the ChatGPT search engine might be released on May 9th with additional reports also supporting the idea that this launch could happen soon. Search (dot) ChatGPT (dot) com May 9th. Pete (@nonmayo

X, previously known as Twitter, has adopted Elon Musks AI chatbot Grok to enhance a feature in its Explore section. This update caters to Xs Premium subscribers by offering summaries of trending stories. These summaries accompany the trending topics featured on the For You tab, which displays popular news and stories within a user's network and other recommendations. The Grok-powered summaries provide a brief overview of each story, aiding users in quickly understanding the subject matter before

Caresmith India, a personal care brand, recently launched a social media advertisement that took a dig at Bombay Shaving Company's advertisement mentioning Prachi Nigam. Rushabh Shah, the Co-founder of Caresmith, posted the ad on LinkedIn, mentioning 'Shantanu' to refer to Shantanu Deshpande, the founder of Bombay Shaving Company, in a way that resembles BSC's previous mention of Prachi Nigam. Caresmith India's ad mimicked BSC's original ad promoting its products while wishing Prachi never gets

Niraj Ruparel, Emerging Tech Lead for WPP and Head of Mobile at GroupM, Chandani Samdaria, Executive Creative Director at L&K Saatchi & Saatchi, Chandni Shah, COO of FCB Kinnect, Senthil, CCO, VML and P G Aditya, CCO and Co-founder of Talented have joined as Jury Chair The Abby Awards 2024 powered by One Show. Niraj Ruparel , Emerging Tech Lead for WPP and Head of Mobile at GroupM, has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Technology category.He was recently aw

Instagram has unveiled several fresh features for Stories, enhancing interactive sharing of music, photos, and videos. Among these is Reveal, which blurs story content, requiring viewers to DM the sharer to unveil it. Instagram's chief, Adam Mosseri, highlights the growing significance of direct messages, with Stories and DMs driving much of Instagram's growth. The new emphasis on DMs for viewing content is seen as a tactic for creators to drive engagement. Another feature, Frames, adds a Polaro

Dentsu India has announced the departure of Sapna Arora , Chief Client Officer. Arora, who joined the network in January 2023, played a key role in advancing client solutions and contributing to the network's growth. Collaborating closely with leadership and teams across the agency, she fostered a contemporary business growth culture, facilitating the transformation of dentsu into a 'Network of the Future. Harsha Razdan , CEO, of South Asia, dentsu said,Sapna has been a valuable member of our le

QUE, an upcoming premium eyewear brand, has announced a strategic collaboration with Indian Cricketer Shikhar Dhawan. Dhawan joins QUE not only as an investor but as a partner & brand ambassador. This alliance between the batsman and the eyewear brand marks a stride toward redefining ones individuality, self-expression, and style. QUE, co-founded by Shashank Saurabh, Abhishek Deep, and Kumar Vagish, is gearing up for its launch. The onboarding of Dhawan as an investor, partner, and brand ambassa

AdLift, a global digital marketing agency, has received the mandate for handling Search Engine Optimization solutions for Triveni Turbine Limited (TTL), a corporation with core competencies in industrial heat and power solutions. The account was won in a multi-agency pitch. With this association, the agency is responsible for enhancing the corporations organic reach among its broader target market which includes its domestic as well as global audiences. The agency's SEO experts possess a good un

Infectious Advertising, an independent agency has launched its content arm - Epidemik Content - with veteran Industry Producer Shabbir Motiwala at the helm. Epidemik Content will be delivering content with best-in-class production thats value for money. It will embrace AI and new-age storytelling while collaborating with the best new talent to push the envelope and redefine industry standards. Shabbir Motiwala , Head of Epidemik Content, said, My challenge is to make Epidemik Content the talk o

Carat India has bagged the integrated media mandate for Meesho, following a multi-agency pitch win with the account being serviced from the agencys Bangalore office. As per the mandate, Carat, the media agency from dentsu India, will oversee a comprehensive suite of integrated and full-funnel media solutions for the brand. Under the leadership of Sanchayeeta Verma, CEO of Carat India, and Anita Kotwani, CEO of Media, South Asia, dentsu, the agency will provide brand solutions intricately aligne

The Womb Communications has announced the onboarding of Anurag Gupta as its Chief Executive Officer, taking over the role on Thursday, the 2nd of May, marking a key leadership development for the company. Explaining the need for the role, Navin Talreja and Kawal Shoor said. Our current offering of cutting-edge strategy and bold, unignorable creative work has fired up growth for our clients. Admittedly, The Womb has been very focused on creating top-of-the-funnel solutions. The opportunity to unl

Virat Kohli's dismissal during the recent IPL 2024 match against KKR in a controversial decision, sparked outrage. Despite protests over a potential no-ball, when Kohli was given out on a full toss his frustration led to him smashing a trash can after the dismissal. Expert opinion was also divided on the decision. Many camera angles were scrolled and interpretations were made on the possible trajectory of the ball, yet the decision-making was based on human ability rather than technology and dat

TAM India has released its latest report on commercial advertising during IPL 2024. It details statistics from the first 48 matches of IPL 2024. According to it, during IPL 17 (2024), the count of categories and advertisers increased by 40% and 33% compared to IPL 16 (2023). The top five categories present in IPL 17 together covered 35% share of ad volumes with Ecom-Gaming leading the list. Also, throughout all the 48 matches of IPL 17, Ecom-Gaming dominated the category list. The report further

Amazon has announced the expansion of its enterprise-focused AI assistant, Amazon Q. Launched in November 2023, this AI chatbot was crafted to provide both generative and analytical support based on the company's proprietary data. Initially, it was accessible to a limited group of users, but Amazon has now opened it to a wider audience and introduced new functionalities. Notably, businesses can now access two distinct chatbotsAmazon Q Developer and Amazon Q Businesseach tailored for different pu

WebEngage has launched its ' State of Careers in Retention Marketing' Report , a comprehensive study on the evolving landscape of careers in retention marketing. In a continuously evolving market, where uncertainty is the only certainty, businesses are preoccupied with maintaining a sustainable growth trajectory. Where customer acquisition has been touted to effectuate growth and provide to the top line, it is becoming increasingly evident that customer retention is critical to pad the bottom li

UnFoldMart has announced its strategic collaboration for digital marketing mandate with DocTrePat. With an understanding of consumer behaviour and market dynamics, UnFoldMart aims to propel DocTrePat's digital transformation and amplify its global presence in the competitive medical tourism landscape. We are excited to partner with UnFoldMart as we embark on this transformative journey towards digital excellence in healthcare, stated Gaurav KR Sharma, Co-Founder of DocTrePat . UnFoldMart's digit

The 2024 general elections are already underway with multiple voting phases being carried out across the country. While the results of the biggest democratic elections in the world will be announced in a months time, the political campaigning and marketing strategies of political parties are at their zenith. The nation is witnessing political rallies every day with star campaigners from all parties giving passionate speeches. As the Bharatiya Janata Party (BJP) eyes a record third term in the pa

On April 1st, 2013, amidst the playful spirit of All Fools Day, Infectious Advertising emerged from humble beginnings on top of a garage. For Nisha Singhania , CEO & Managing Partner of Infectious Advertising, and Ramanuj Shastry , Co-Founder and Director at Infectious Advertising, it was more than just launching another ad firm; it was about birthing an 'ideas company' that would tackle clients' deepest concerns while creating campaigns that were truly 'infectious' engaging, shareable, and sw

In todays world, as differentiation in products and services reduces, customer experience has emerged as the primary differentiator. Thus, brands are investing significantly in how they engage with their customers, across the entire life cycle, with a strong focus on building up brand loyalty. And the more personalised and contextual the engagement, brand loyalty could be potentially higher. Earlier, it used to take significant effort to understand the customer better, with interaction and proof