What if all this spending is based on misconceptions about personal behaviour and the illusion of precision that these platforms offer? From an advertiser's perspective, the more funds that go into creating compelling content and targeting the right potential buyers, the better. Everything else is a waste. But reality is different.

The IPL has become a global phenomenon since its inception in 2008, growing in stature and popularity with each passing season. Its success lies in its ability to deliver high-octane entertainment within a cricketing framework that appeals to both purists and casual fans alike. The T20 format ensures fast-paced action, while the inclusion of international stars creates a sense of spectacle and rivalry in every match.

India aims to be a $5 tn economy. So, there's much talk about accelerating growth and enhancing economic competitiveness. But are we through talking about political competition?

Australia has announced plans to introduce legislation to set a cap on the maximum number of new international student enrolments that education providers can offer, causing concern among universities and potential international students. The proposed move aims to maintain the integrity and sustainability of the sector by cracking down on dubious education providers, agents, and students. However, critics argue that limiting the number of qualified international students is unfair and defies log

Investing in Chabahar presents its own set of obstacles. The progress in the region has been hindered by US sanctions over the years. Since 2018, India has refrained from importing significant amounts of heavy Iranian crude and faced challenges in providing financial aid for the construction of the Chabahar-Zahedan railway in 2020 due to sanctions. Energy trade has long been the cornerstone of India-Iran relations, and this shift has temporarily strained bilateral ties.

In the past, Microsoft's strategy was to embrace, extend, and extinguish (EEE) by using open standards to create tools, then adding proprietary extensions to dominate the market and control competitors. At Google's recent I/O 2024 developer conference, announcements included AI-driven photo search, a generative AI chatbot, and AI agents for personal assistants. However, many products, like text-to-image and text-to-music, are still in prototype stages. Google aims to integrate AI into all its pr

Digitalisation of society and of political communication would also suggest another future. One suspects 2024 is seeing the last of India's old-style campaigns. When he prepares for re-election in 2029, Modi must almost certainly have a new campaign approach.

While the post-WW2 world experienced rapid urbanisation, India followed suit at a slower and more haphazard pace. Misguided attempts to combat urbanisation as undesirable hindered growth of efficiencies of agglomeration in the economy, compared to nations that urbanised rapidly and more cohesively.

Most people equate a government by a single party that enjoys a majority in Parliament with political stability, efficient decision-making and living happily ever after. In this view, coalitions carry the risk of instability, erratic policy and economic woes. India's own recent history shows that such views are unfounded.

Simons was a leading philanthropist who gave away billions during his lifetime to support medical and science research and teaching. His journey had been exciting and intriguing. A maths genius, he was only 23 when he received his PhD from the University of California, Berkeley.

Big retail in India needs reinvention. The mall as a massive real estate complex is an American idea that goes back to a combination of consumer boom, timescape, landscape and culture that suited the West rather than India. Mall culture is changing in the West itself.

European business leaders remain optimistic about another Trump presidency, with potential trade shifts and capital relocation. Investor 'patriotism' declines amid EU challenges. US policies influence productivity. The EU must address hurdles to boost competitiveness and attract investments for future success.

Infusing external talent to bring fresh perspectives, specialised expertise and strategic insight is imperative to propel the business forward. However, the senior talent acquisition process is not without challenges.